Maximising value through pricing, execution, and FX strategy

Overview

Kure Oxygen operates in a sector where operational reliability and supplier coordination are critical, making international payment execution an important part of maintaining business continuity. As the business expanded its offshore purchasing requirements, managing FX reactively through traditional banking providers was leading to inconsistent pricing outcomes and limited visibility around settlement timing. Currency fluctuations were beginning to create unnecessary pressure on procurement costs and cash flow forecasting. AdvaFX introduced a more structured FX strategy focused on pricing transparency, execution timing, and proactive market support aligned to the company’s operational requirements.

Impact

• Improved FX pricing across international transactions

• Faster settlement times improving operational efficiency

• Increased clarity on FX costs and execution

• Tailored approach aligned to business requirements

The environment had become reactive — not intentional.

Commercial Outcome

Improved pricing consistency and reduced FX cost volatility through a more structured international payments strategy. Kure were able to put 4% back into their bottom line from FX leakage and costs.